PHases

Phase 1 - The Debut

The introduction and experimental phase of Jack releasing longer form content on youtube.

(1-3 Months)

Phase 2 - Expansion

In this phase, we will start introducing the brand of Jack Shore and focus the content more on music and collaborations with other artists and events. Creating merchandise, releasing live sets, releasing music, etc.

(3-7 months)

Phase 3 - Turnaround

The phase where the brand and music are now the main priority of the content, in this phase we will start building on his show and his first bookings as an artist.

(7-12 months)

We don’t want to lose his audience, the goal is to take his audience with jack on the journey while he is progressing in his career and content. This is why we need to introduce everything piece by piece and not in one big step. Before the viewer notices, the brand of Jack Shore will already stand.